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    New Blog Address: management.curiouscatblog.net

    Wednesday, March 08, 2006

    Consumer Idealized Design

    Consumer Idealized Design: Involving Consumers in The Product Development Process

    Interactive Design vs. Reactive "Focus"

    A consumer design session is characterized by at least three features which
    distinguish it from a focus group.

    (1) It requires innovation and interaction from participants.

    (2) It is task-oriented, competitive and consensus-generating.

    (3) It requires the articulation and design of the group's notion of the ideal
    in a designated product or service category.

    This concept is based on the idea of Russell Ackoff - articles by Russell Ackoff.


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