• Home
  • Going Lean in Health Care
  • Innovation in Organizations
  • Zero Defects
  • Eight Essential Tools for Six Sigma
  • Curious Cat Management Improvement Blog
  • Management Articles
  • Got Boondoggle? (lean)
  • Management Blog Directory
  • Panta Rei (lean)
  • Hexawise - software testing
  • Curious Cat Management Improvement Library
  • John Hunter
  • Management jobs
  • Leadership and Management Quotes
  • Public Sector Management Improvement
  •    

    New Blog Address: management.curiouscatblog.net

    Wednesday, March 08, 2006

    Consumer Idealized Design

    Consumer Idealized Design: Involving Consumers in The Product Development Process

    Interactive Design vs. Reactive "Focus"

    A consumer design session is characterized by at least three features which
    distinguish it from a focus group.

    (1) It requires innovation and interaction from participants.

    (2) It is task-oriented, competitive and consensus-generating.

    (3) It requires the articulation and design of the group's notion of the ideal
    in a designated product or service category.


    This concept is based on the idea of Russell Ackoff - articles by Russell Ackoff.

    0 Comments:

    Post a Comment

    Links to this post:

    Create a Link

    << Home